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The San Pablo Green Huts- An integrated Farm Village


 

 

 

 

 

A DEVELOPMENT PROJECT CONCEPT BY THE

SAN PABLO CITY DEVELOPMENT CORPORATION

 

 

 

 

 

Copyright 2004

San Pablo City Development Corporation

 

 

 

Principal:         

Genevieve F. Bonquin

Consultant:

Joel Wayne Ganibe

           

 

 

 

Description:

 

The Green Huts Village is an integrated, master planned community that comes as a direct and creative response to the long unfulfilled clamor for a truly practical, affordable and self-sustaining investment that stands on the three primary considerations of the Pinoy Family. Health, Security and Livelihood.

 

Health.

Healthy Location. Stress free living--The project is nestled in the “City of Seven Lakes”, San Pablo City in Laguna, where the land is blessed with hot springs and breathtaking views for nature-lovers, fresh clean air and stress free, mild climate. It is in San Pablo City where resorts are built amidst the splendor of nature, providing a romantic backdrop for honeymooners and lovers, and a delightful experience to the traveler. Invigorating springs located in the barrios provide cozy surroundings and warm accommodations. Pools are packaged with their respective pavilions, adjacent huts and cottages recommended for bed space and overnight stays. Warm treats along with amenities like kiddy pools, convention/conference halls, sports facilities, restaurants and private rooms with Jacuzzi are provided. Resort cottages also provide convenient launching points for tourist expeditions to see the seven lakes and other attractions in Laguna and adjacent Quezon province.

Surrounded by rain and dew-fed rice and vegetable farms, food is relatively cheap and there is easy access to an abundance of fresh and health-inducing, all-natural agricultural produce.

 

Despite its green-ness, it is a city that offers all the amenities of modern, urban living. Power supply, level 4 access to clean and potable water and a mere tricycle away from the centers’ shopping and entertainment and highly commercial areas, residents of San Pablo are a mere hour and half’s leisure drive from the hustle and bustle of Makati City.

For the children’s mental health, there are 76 Elementary Schools, 3 Private Colleges, 9 Private Vocational Schools, 12 High Schools, 1 City Government-operated Community College, and 1 College: the Laguna State Polytechnic College

Healthy Project. The village will be a showcase of best practices in solid and liquid waste disposal through its 4R (Reduction at source, Reuse, Recycling and energy Recovery) program. The village will have its own compost facility and materials recovery system. The village will also have its own Johkaso System (Japanese technology for community-based waste water treatment).

 

Access & Security.

A 90 minute-drive from Manila and 60-minute-drive from Lucena City, the peaceful city of San Pablo is favored with generous stretches of concrete pavements of the Philippine-Japan Friendship Highway. Major bus companies ply the developed and well-maintained provincial roads daily to and from adjacent urban centers in the Philippine capital, Manila and in Batangas, Laguna and Quezon provinces. Domestic and foreign tourists go to Manila by air, sea or land, before proceeding by land to San Pablo City.

Livelihood.

The main feature of this project is the Livelihood component which happens to be a vegetable garden plot that not only regularly puts food on the table but will keep the investor’s pocket healthy by earning income.

The project area is subdivided into residential-garden blocks where specific cash crops are planted patterned on the Japanese One-Village-One-Product scheme. The Streets, named after vegetable rows will reflect the type of vegetable crop planted in the spacious backyards. Each lot is a micro-integrated farm. To encourage a self-sustained community, the variety of crops will be managed on a regular rotation cycle.

 

The Local Water firm will be tapped for residential needs but a backup central Water supply for farm needs will be put up utilizing both ground water and collected rain water as resources. This will be distributed via strategically positioned “hydrants” or pumps.

 

At a designated area is the common poultry (layers and fryers) row next to the common super-tilapia pond. These facilities will be centrally operated by The Homeowner’s association/cooperative. The idea is for the waste products of the poultry plus the rest of biodegradable rubbish segregated and collected from the houses/residences to be processed in the community compost area. The product, natural fertilizer will then be sold back to the residents for their farm operations at coop-member prices

 

To supplement the protein needs of the community members, the super tilapia pond will provide fresh fish at exclusive member’s rates and sell the rest to the general public for some profit. The poultry will provide eggs and meat.

 

To oversee the effective and efficient operations of each individual “mini-farm”, the cooperative may retain the services of a professional agriculturist or opt for regular consultations with the Municipal/City Agricultural Officer (MAO). The village will be a showcase of modern organic-agriculture technology.

House designs are Filipino, simple, sturdy and unobtrusive to enjoying the view. It will subscribe to the natural topography and will follow a theme inspired by the Nipa Hut. Breezy,comfortable and resort-like in ambiance.with a simple but sturdy comfortable house for a family of 5.

 

 

Initially targeted as primarily for OFW returnees and middle-income families who wish to enjoy the healthy, simple, rustic joy and peace of rural living in a unique urban environment this project has several touch-points or points or engagement for the following type of stakeholders:

 

A.         Angel Investors… Are the early adapters or buy-ins at the conceptualization/pilot phase. SPCDC will develop one-time investment value-packages of P50,000, P75,000 and P100,000 (Spot cash). The burn-rate is two years, the maturity date is 5 years. This funding will be used for startup expenses and the rapid but carefully planned development of the eco-farm.

 

B.        Venture Capitalists… usually come-in after start-up prior an accelerated expansion phase by buying out angel investors or new bond/stock flotation. Angel investors who may opt to exit at this point should be able to net not less than 20% profit. The funding from this point will be used to develop the residential component of the eco-farm prior retail sales activities. Minimum value packages will be @ P500,000 each (50% dp 50% payable in 3 years)

 

C.        Customers… These are the individual house and/or lot buyers when all the components have already been put in place. This will also refer to buyers of agri-products of the eco-farm for wholesale or retail.

 

 

5 YEAR ACTION PLAN

 

  1. A maximum of 100 Angel Investors say at P50,000 each will be allowed to participate in Phase 1 during the acquisition of the land for development. This will raise P5M of which 30% shall be down-payment for the land,  30% will be used for other capital expenditures (such as but not limited to rent/purchase of farm implements, land preparation expenses and initial seed stocks) and 20% will be admin & management expenses (such as the engagement of agri-.technicians) and 10% for contingency and 10% for safety net (all angel investors will be insured).

The minimum takeout for a P50K investor (assuming buy and hold till maturity) at maturity of 5 years is a 1000sqm garden lot with crops and cabana, membership privileges in the home and lot-owner’s country club plus insurance for the duration of live investment.

   

  1. Management will acquire the land, and initiate development of its crop production/management and marketing system. Crop Cycles will be in 70 days, cash cycles in 90 day periods. Areas will be assigned for short-term, mid-term and long term crops. Meantime, the country club will be put-up to double as investors’ hang-out and product display/sales area. Sales and marketing activities of harvested crops start in 65 days from date of planting. For the first year of operations, expected revenue should be 40% of direct inputs.

 

  1. After the first year of the eco-farm operations complete with publicity campaigns, exhibits and trade shows…the 2nd cluster of garden plots will be developed along with the integrated poultry/livestock and fishpond. Option for a separate garden plot for non-traditional ornamental plants for sale.

 

  1. During the 2nd quarter of YEAR 2, the residential area will start development and at which point, new value packages will be marketed to venture capitalists to buy into. Revenue proceeds from the eco-farm operations should be 50% of capex. The country club should now be complete and start earning some revenues by membership and rent of facilities such as the function rooms, swimming pool, restaurant.

 

  1. By the Third year, cash proceeds from the eco-farm and the sale of residential units should be able to break even all capex/opex.

 

  1. By the fourth year, revenues should come from the eco-farm, residential unit sales, country club operations and rent of stall in the newly built multi-purpose trade hall.

 

  1. By the fifth year, the properties will be turned over to the investors and SPDC will just charge management services for the coop and country club and for the maintenance of property management systems.

 

 

REVENUE SUMMARY

  1. Investors
    1. Angel…………….. 5M
    2. Venture………….. 10M
    3. Customers………  12M

Total             27M

  1. Operations ( 5 yrs)
    1. Ecofarm………………….. 10 M
    2. Residential ……………… 20 M
    3. Trade Hall…………………  5 M
    4. Management fees……….   5M

Total  40M